Outdoor Living Southeast
Marketing Leader Package
Our partnership with Outdoor Living Southeast extended far beyond traditional social media management. Serving in an outsourced Marketing Director, South Social helped develop and execute a cohesive marketing ecosystem designed to strengthen brand recognition, showcase commercial capabilities, support company culture, elevate leadership visibility, and turn OLSE's everyday operations into marketable stories.
Scope of Work
Strategic marketing leadership + monthly campaign development
Social media strategy, management + execution
On-location (from South Ga to North Fl) photography + video content production
Commercial job-site documentation
Creative direction + branded graphic design
Short-form video + recurring content development
Copywriting, CTAs + brand voice development
CEO + leadership personal branding
Between Two Azaleas original youtube interview series
Employee spotlights + recognition
Recruiting + employer-brand content
Commercial project + service marketing
Community involvement + sponsorship storytelling
Newsletter content + communications
Marketing collateral + sales-support initiatives (brochures)
Business cards + headshots for entire crew
Proposal + landscape-maintenance collateral development
Event + company initiative promotion
RELLA marketing calendar + campaign organization
Seasonal + opportunity-based campaign development
Branded products for event swag bags etc
The Bigger Picture
The goal wasn't simply to make Outdoor Living Southeast's social media look better.
It was to build a recognizable brand around the company behind the landscapes—its people, leadership, commercial capabilities, culture, community involvement, values and work.
Instead of treating marketing as a collection of individual posts, we developed an ongoing system that gave OLSE consistent messaging, original content, stronger visual presentation, leadership visibility, commercial credibility and a growing library of owned marketing assets.
This is what a $4K/month Marketing Leader partnership looks like: strategy + creative direction + content production + brand management + execution.
Results
315,687 total platform views
18,565 total engagements/interactions
5.50% average Facebook engagement rate
+122 audience Facebook growth
127 pieces of Facebook content published
314,924 Facebook views
11.0% Facebook engagement rate
Top-performing piece: 14.5K views
Several individual posts generated 8K–14K+ views
Your Q2 Company Meeting + Family Day post reached a 39.5% engagement rate